Abstract

"Abstract: The study entitled “A Market Study about Laser Toner in Chennai City” was conducted in Chennai City with special reference to TVS ELECTRONICS LIMITED. The study was undertaken to know the perception level of users in relation to various aspects of Laser Toners. The survey was conducted by collecting responses from various consumers. The objectives of the study is to identify the reason for the brand preference over the competing brands, to find out the consumer perception on various attributes of the products, to identify the reason for going for refilling the Laser Toner and also to identify the pattern of maintenance of the Laser Toner adopted by the users. This study helps the organization to understand the consumer psychology on choosing the product or service so that the product can be easily positioned. It assesses the extent of preference for the branded toners by the respondents. It also helps to assess the real opinion and mindset of consumers and aids to meet their expectation in future. The survey was limited to Chennai city only. The study covers mainly three competing brands that include HP, Samsung and Canon. The other limitation of the study was that the data provided by the respondents may not always be true at times and the study is confined to 100 consumers only. "

Authors and Affiliations