A Model for Clustering and Predicting Customer Behavior in a Structured Data Set
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 03
Abstract
The main goal of the work is to study the process of leads coring. In this paper, two ways of lead generation are explained – manual and using predictive models. This condones, per investigation, is the most efficient way to score a lead.The analytical review starts with an overview of existing lead scoring methods, describing each and comparing the pros and cons. There is an analytical comparison of the products that already exist on the market, such as HubSpot, Infer, PipeCandy and Maroon.ai. As a conclusion from this comparison, the effect of this study has a benefit in that it is a low-weight plugin with a significantly lower price than the market median. To provide a list of methods and algorithms used and describe why each was selected for a specific goal. Four aggregations were made to choose the best-fitting model, resulting in the LightGBM selection. There is a comprehensive description of the LighGBM features and math background, along with an explanation of GOSS. Also, after the model was selected, the set data manipulations were done, such as aggregation, class weight balance, tuning and exhaustive analysis, and correction of disbalance. In part to the results, there is an extensive analysis of the model performance after studying the data set and usage in a real-case CRM – Salesforce. As results showed – the created plugin can be easily integrated into any CRM solution using the native marketplaces or package-delivery systems.
Authors and Affiliations
Nataliya Boyko
Keywords
Related Articles
- EP ID EP726851
- DOI 10.47191/jefms/v6-i3-06
- Views 50
- Downloads 0
First “3 Second” Impression of Tiktok Marketing Strategy
The use of TIK TOK as promotional media is a form of marketing activity that can quickly spread information about a product and brand recognition of a product and the aim of this research is to find out the strategy for...
The Influence of Economic Status, Financial Literacy, Financial Management on Z Generation’s Lifestyle using Consumptive Behavior as Moderation Variable
With the existence of internet technology and wireless telecommunication networks, it is easier for humans to connect. The generation that is most exposed to changes in information is the Z generation. Generation Z or Ge...
The Contribution of Farmer Women in the Household Income of Rice Farmers in Desa Patapan Kecamatan Torjun Kabupaten Sampang
Peasant women's resources are one of the great potentials in contributing labor to production activities. Farmer women play an important role in farming activities to increase rice production. In the process of rice farm...
Random Forest-Based Analysis of Risk and Importance in Selected Macroeconomic Imbalance Procedure (MIP) Scoreboard Indicators: A New Perspective on CLIFS Relevance
The relevance of Macroeconomic Imbalance Procedure (MIP) Scoreboard indicators in predicting financial crisis risk is explored in this study, with particular attention paid to how they relate to the Country-Level Index o...
Culturally Sensitive Managerial Innovation: Insights from Imam Ali's Letter 53 for Moroccan Public Organizations
This article delves into the intricacies of managerial innovation within Moroccan public organizations, focusing on the challenges and enablers that shape its adoption. By drawing upon Imam Ali's Letter 53, a seminal wor...