A NEW GENERATION ECONOMIC SYSTEM POTENTIAL IN TURKEY: AN INVESTIGATION OF BUSINESS MODEL EXAMPLES WITHIN THE SHARING ECONOMY
Journal Title: ULUSLARARASI AFRO-AVRASYA ARAŞTIRMALARI DERGİSİ - Year 2017, Vol 2, Issue 4
Abstract
Ownership-based consumption behaviors that they have been preferred for centuries in commercial marketplaces by consumers who want to consume any product or service, gradually give way to the different consumption patterns that which are exhibited in the sharing systems with the influence of the collaborative consumption movement. Looking at some supporting observations that show the future of the sharing economy is very hopeful, it has been seen that many negativities caused by the traditional economic system which operating on the basis of ownership for centuries; searching for alternatives to this economic system; diversity in Internet technologies and social networking websites; photos, music, videos and status sharings on social networking sites in Turkey where young (Y) population has a very high potential. This study examines one of basic elements of sharing economy called sharing platform. From this point, it is presented that examples of (106) sharing systems and existing business models in sharing systems (on the basis of five classification) and examined the potential of those systems to successfully operate in our country. In addition to those examples of sharing systems that successfully operate specific business models, unsuccessful samples are also examined. As a result of the reviews of systems and business models in terms of potential in Turkey, some proposals for businesses, public institutes and individual consumers which are stakeholders of the sharing economy are presented.
Authors and Affiliations
Hakan Kiracı, Aydın Kayabaşı
Keywords
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