A Preliminary Study of Edu-tourist Perceived Values in Edu-Tourism Packages
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Edu-tourism packages is an emergent program developed to produce knowledgeable, skilled, creative and innovative human capital in the tourism and culture sector. Recent practice in Malaysian edu-tourism packages has shown that universities only gave emphases to provision of general physical facilities compared to the facilities and services that will meet and satisfy the edu-tourists’ needs. Furthermore, previous studies in this field have focused mostly on the decision making behavior and choices of universities among international students, while other issues like edu-tourists’ perceived values were not sufficiently studied. Therefore, this research aims to provide a preliminary examination of edu-tourists’ perceived values in Malaysian edu-tourism packages. A purposive sampling was used to choose 32 respondents in the state of Kuala Lumpur and Perak, and they were presented with a questionnaire to assess their perceived values on the edu-tourism packages and programs. The results has able to reveal the dimensions and attributes perceived important to them as students. This findings has able to contribute some insights for better development and organization of edu-tourism packages and programs in Malaysia.
Authors and Affiliations
Nornajiha Kamdi, Salamiah A. Jamal, Faiz Izwan Anuar
Keywords
Related Articles
- EP ID EP598702
- DOI 10.6007/IJARBSS/v8-i16/5125
- Views 77
- Downloads 0
Employee Turnover in the Hospitality Industry using Herzberg’s Two-Factor Motivation-Hygiene Theory
The purpose of this correlational study, grounded in the motivation-hygiene theory, was to assess the relationship between employee turnover intention and job satisfaction, employee compensation, employee engagement, emp...
Analysis of Numerical Understanding Analysis for Primary School
This study aims to examine the level of understanding of Fourth Year student numeracy based on Critical Numeracy Model. The four levels in the Numeracy Understanding Model (NUM) applied in this study are de-coding, meani...
Preservation of Divine Revelation: An Islamic Perspective
The teachings of Islam are derived primarily from the divine revelation of the Qur’an and the Sunnah. In Islam, divine revelation is immune from any deficiencies and weaknesses. Up to now, there are segments in Muslim so...
The Contributory Pension Scheme and the Fate of Retired and Retiring Nigerian Workers
This paper examines how the Nigerian workers have fared with the new contributory pension scheme. More than thirteen years after the contributory pension scheme came into being through pension reform act of 2004, the sch...
Emerging Challenges of HRM in 21st Century: A Theoretical Analysis
Human Resource Management discipline extracted its roots from organizational psychology discipline and proved to be an important practice for managing organizations. The role of this practice has emerged to be strategic...