A Preliminary Study of Edu-tourist Perceived Values in Edu-Tourism Packages
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Edu-tourism packages is an emergent program developed to produce knowledgeable, skilled, creative and innovative human capital in the tourism and culture sector. Recent practice in Malaysian edu-tourism packages has shown that universities only gave emphases to provision of general physical facilities compared to the facilities and services that will meet and satisfy the edu-tourists’ needs. Furthermore, previous studies in this field have focused mostly on the decision making behavior and choices of universities among international students, while other issues like edu-tourists’ perceived values were not sufficiently studied. Therefore, this research aims to provide a preliminary examination of edu-tourists’ perceived values in Malaysian edu-tourism packages. A purposive sampling was used to choose 32 respondents in the state of Kuala Lumpur and Perak, and they were presented with a questionnaire to assess their perceived values on the edu-tourism packages and programs. The results has able to reveal the dimensions and attributes perceived important to them as students. This findings has able to contribute some insights for better development and organization of edu-tourism packages and programs in Malaysia.
Authors and Affiliations
Nornajiha Kamdi, Salamiah A. Jamal, Faiz Izwan Anuar
Keywords
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- EP ID EP598702
- DOI 10.6007/IJARBSS/v8-i16/5125
- Views 74
- Downloads 0
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