A Proposed Factors of Social Media Advertisements Influencing Young Customers Brands Preference: Empirical Study
Journal Title: Journal of Economics, Finance and Management Studies - Year 2020, Vol 3, Issue 09
Abstract
This study aims to investigate and testing the proposed factors of social media advertisements influencing young customers brand preferences. A number of e. marketing contributions to marketing management to understand these factors in order to redesign its online advertisements by social media to influence young customers for selecting their preferred products brands, .A number of proposed factors concerning social media advertisements namely privacy, creditability, entertainment, advertisements values, and reachability. Study sample consist of (400) young customers of both gender in private universities in Amman District. The study results show that the entertainment, privacy, creditability, entertainment, values and reachability are a major social media advertisements factors influencing young customer's products brands preferences
Authors and Affiliations
Professor Younes Megdadi, Dr. Mohammad Hammouri, Zaid Y. A. Megdadi
Keywords
Related Articles
- EP ID EP689134
- DOI 10.47191/jefms/v3-i9-01
- Views 183
- Downloads 0
Empowerment of Digital Inclusive Finance and Development of Tourism Industry-Empirical Evidence from Prefecture-Level Cities
Based on the panel data of 297 prefecture-level cities from 2011 to 2018, this paper uses fixed effect model to empirically analyze the relationship between digital inclusive finance and development of tourism industry....
Balancing Funds, Investment, Length of Schooling, Unemployment Rate and Income Inequality in Indonesia
The goal of a country's economic development is an equal distribution of income. This study aimed to analyze the direct and indirect effects of balancing funds, domestic investment (PMDN), foreign investment (PMLN), the...
Entrepreneurial Marketing Capabilities: A Comparative Study of Male and Female Small and Medium Business Owners
Business challenges in the digital marketing era are getting tougher because competitors don't only come from within the country, but also come from various countries around the world. For this reason, an entrepreneur ne...
Investment Intensity Risk, Investor Irrationality and Stock Returns in Kenya
The purpose of this paper is to investigate the effect of investor irrationality on the relationship between investment intensity risk and stock returns in Kenya.The study utilized monthly time series data for 60 compani...
Decoding Organizational Dynamics: Navigating the Ambiguity Between Flexibility and Agility in Digital Entrepreneurship through a Systematic Literature Review
Flexibility and agility are two organizational behavior traits that help businesses gain a competitive edge, deal with changing expectations, and satisfy current market demands. Academically, however, there still needs t...