A Proposed Study on Malay Entrepreneurship in Edible Bird Nest Industry in Malaysia: Self-Efficacy Theory as a Research Approach
Journal Title: International Journal of Management Sciences - Year 2015, Vol 5, Issue 4
Abstract
This conceptual paper provides a proposed study on Malay Entrepreneurship in the edible bird nest industry in Malaysia. It begins with an early insight into edible bird’s nest industry in South East Asia and the entrepreneurship of the said industry in Malaysia. This paper draws upon self-efficacy theory approach as a basis of study. A number of relevant dimensions of self-efficacy theory are analyzed. Amongst others are self-esteem, self-efficiency, ability to learn, as well as motivation to succeed. Past achievement helps entrepreneurs to look forward and grasp available opportunities. Using self-efficacy theory as proposed by Bandura will shed light into nature and characteristics of Malay entrepreneurs in the industry. Such a study is paramount to contribute to the literature of Malay entrepreneurship in a new venture.
Authors and Affiliations
Mohd Rafi Yaacob, Wan Khairy bin Wan Ibrahim
Keywords
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