A Province of Customer Relationship Management in the Banking Sector
Journal Title: International Journal of Contemporary Research and Review - Year 2017, Vol 8, Issue 8
Abstract
Customer Relationship Management is the more reliable approach in acquiring, maintaining, and creating relationships with customers. It is an important factor in Indian banking sector. Customer Relationship Management becomesimminent for the growth and profitability of banks in the present period of time.The customer relationship management technology is to optimize the organizations revenue and profits through optimum customer satisfaction. Managing customer relationship is sustainable and valuable to the business. In the competitive world, nowadays every bank is realizing the important of relationship with customer to survive. This paper intensifies the roleor provinceof customer relationship management in the banking sector
Authors and Affiliations
Dr. C. Mugunthan1, G. Kalaiarasi2
Keywords
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- EP ID EP315546
- DOI 10.15520/ijcrr/2017/8/08/290
- Views 49
- Downloads 0
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