A PSYCHO-SEMANTIC MODEL OF CUSTOMER BEHAVIOR
Journal Title: Науковий вісник Херсонського державного університету. Серія «Психологічні науки» - Year 2016, Vol 4, Issue
Abstract
This paper deals with the problems arising in the field of customer behavior research. It was noted that the existing models of customer behavior, as a rule, are based on the analysis of external factors indirectly impacting the decisions related to purchases of goods and services. A psycho-semantic model of customer behavior taking into account the role of the semantics of an individual’s communication environment and one’s personal space of meanings is presented.
Authors and Affiliations
М. Є. Пуляєвська
Keywords
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