A Qualitative Analysis to Evaluate Key Characteristics of Web Mining based e-Commerce Applications
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2019, Vol 10, Issue 1
Abstract
E-Commerce applications are playing vital role by providing competitive advantage over business peers. It is important to get interesting patterns from e-commerce transactions to analyze customer experience, customer likelihood. For this, web mining based e-commerce applications are being developed for various e-businesses. There are different characteristics like user interface and interactivity, which can make these applications more efficient and effective. Well-defined criteria are needed to prioritize key characteristics of these applications. The primary intention of this work is to identify and prioritize the key characteristics and their impact on designing these applications. This paper provides a qualitative survey based evaluation and prioritization of key characteristics.
Authors and Affiliations
Sohail Tariq, Ramzan Talib, Muhammad Kashif Hanif, Muhammad Umar Sarwar, Hafiz Muhammad Rashid, Muhammad Zaman Khalid
Keywords
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- EP ID EP448871
- DOI 10.14569/IJACSA.2019.0100147
- Views 73
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