A Quantitative Study of Higher Institutional Marketability Factors
Journal Title: Educational Research International - Year 2014, Vol 3, Issue 1
Abstract
The main focus of this research was to investigate reasons why students chose university of Uyo and the extent to which each reason determines the students’ choice. The research design was causal comparative (ex-post facto). The target population was all the Post University Matriculation Examination (PUME) candidates that applied for the 2012/2013 academic year admission into the University of Uyo. A cross section of 243 candidates was used. Validity of Marketability Factors for Institutional Attractiveness Questionnaire (MFIAQ) was documented and the internal consistency of the instrument was obtained with the Cronbach’s alpha as .72. The research questions formulated to guide the study were analysed using measures of central tendency (the mean) frequency, percentage and ranks. Data collected were analyzed and results tabulated with the relevant headings using percentages and frequencies. The results were that some factors actually instigate the institutional marketability than others; many candidates did not take into consideration whether the school is a Federal State institution or not; its broad or narrow education to prepare one for the future; and their gut feelings. Recommendations were given based on the results as stated.
Authors and Affiliations
Eno - Eyo
Keywords
Related Articles
- EP ID EP88745
- DOI -
- Views 154
- Downloads 0
Gender Disparity in Literacy What Influences More: Region or Religion (Islam)?
The influence of religion, especially Islam upon gender disparity has been debated for long. Some scholars have cited some of the Islamic values as the cause of high percentage of gender disparity in the Islamic countrie...
FACTORS AFFECTING ACADEMIC STAFF AND THEIR IMPACT ON THE UNIVERSITY: A CASE STUDY OF NUIST
Teachers’ role in any educational system cannot be over-emphasized. They are the executors and implementers of educational policies and curriculum. Their satisfaction in any institution of learning is a greater concern t...
DETERMINANTS OF SUCCESS IN LOGISTICS GRADUATES: AN EXPLORATORY STUDY
This paper exemplifies the determinants of success in logistics graduates revealed by logisticians who started their carrier from zero working experience and faced various working challenges to achieve carrier in their o...
KNOWLEDGE EVOLUTION AND DEVELOPMENT OF KNOWLEDGE MANAGEMENT STRATEGIES WITHIN ORGANISATIONS
Today, knowledge and the intangible assets of any company became clearly an extremely valuable resource. On the other hand, lifelong learning, both in formal and informal contexts, nowadays constitutes a major conditioni...
INVESTIGATING THE EFFECTS OF NEUROFEEDBACK (NFT) ON GENDER DIFFERENCES AMONG INATTENTIVE STUDENTS IN MALAYSIA
The aim of this study was to explore the responses in attention span, behaviour and emotions of inattentive students on gender differences to Neuro feedback Training (NFT).Children who suffer from inattentiveness have di...