A RESEARCH IN KAZAKHSTAN ON THE DEMOGRAPHIC CHARACTERISTICS OF WOMEN IN PURCHASING DECISION PROCESS
Journal Title: Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi - Year 2017, Vol 50, Issue 2
Abstract
Changes in the social, cultural and economic environmental factors that the family is involved have affected the family purchasing decision-making process and the roles involved in this process. Considerable changes can be observed in the purchasing decision-making process within today’s families when compared to the one of traditional families. In this study, women’s role in the purchasing decisions of families living in the three largest cities of Southern Kazakhstan (Shymkent, Turkistan and Kentav) was investigated. To this end, the data were gathered via a survey from 453 Kazakh families living in Shymkent, Turkistan and Kentav. The data were analyzed via SPSS, and One Way ANOVA was applied to measure the differences between the dependent and independent variables. Eight products were involved in the purchasing decisionmaking process. The results revealed significant differences in terms of two demographic featureswomen’s occupations and educational backgrounds. In general, the findings overlap with the literature.
Authors and Affiliations
Ilhami Vural, Kenan Gullu
Keywords
Related Articles
- EP ID EP331063
- DOI 10.18070/erciyesiibd.368567
- Views 136
- Downloads 0
A RESEARCH IN KAZAKHSTAN ON THE DEMOGRAPHIC CHARACTERISTICS OF WOMEN IN PURCHASING DECISION PROCESS
Changes in the social, cultural and economic environmental factors that the family is involved have affected the family purchasing decision-making process and the roles involved in this process. Considerable changes can...
NURSE SCHEDULING PROBLEM WITH SPECIAL CONSTRAINTS: GOAL PROGRAMMING APPROACH
Nowadays, many healthcare organizations want to provide a better working environment by taking into consideration the request and recommendation of each staff member. While providing this request and the recommendation,...
THE MEDIATION EFFECTS OF GREEN PERCEIVED CONSUMER SKEPTICISM AND GREEN PERCEIVED RISK IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN TRUST
This study was carried out on the consumers in Kayseri and explores the influence of greenwashing on green trust and discusses the mediation roles of green perceived skepticism and green perceived risk. 430 consumers wer...
THE IMPORTANCE OF THE SUPPLY CHAIN RISK MANAGEMENT IN THE LIGHT OF HISTORICAL EXPERIENCE
Supply chain risk management (SCRM) is crucial for a long-term profitable, competitive and sustainable supply chain (SC). Many destructive risk incidents that have affected the global scale have come into play in the his...
THE FACTORS AFFECTING THE NUMBER OF AUDITORS IN AUDIT STAFF OF INDEPENDENT AUDIT FIRMS IN TURKEY
The aim of the study is to identify the factors affecting the total number of auditors in audit staff of independent audit firms. In accordance with this purpose, the data obtained from the transparency reports of 2015 p...