Abstract

Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also based on the searching process of people. It is very important to see and analyse the keywords that people are searching more. The SEO process for a website is required to upgrade or optimized periodically because the search engines are modifying their algorithms and trying to be more realistic in nature. There many things that affect the SEO process and that includes content of a website, the presence of the website data on social networking sites, codes used in HTML and the use of tags, backlinks etc. If a website wants to optimize its SEO and improve SERP (search engine results page) position then it has to take care of all those SEO tactics that we have discussed earlier. Kunal Karalkar | Shripad Bhide"A Review on SEO: Search Engine Optimization" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: http://www.ijtsrd.com/papers/ijtsrd12963.pdf http://www.ijtsrd.com/computer-science/world-wide-web/12963/a-review-on-seo-search-engine-optimization/kunal-karalkar

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