A STRUCTURED MODEL OF ATTITUDINAL DETERMINANTS OF GREEN PURCHASE BEHAVIOUR
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 7
Abstract
The study aims to propose and test a model of the effects of explicit attitudinal constructs on the frequency of green purchase behavior. Environmental concern, Green advertisement and Perceived quality of green products are operationalized by a path model hypothesizing effects of these antecedents on attitude leading to purchase intention and finally the purchase behavior of green products. The measures are obtained from a survey of a representative sample of 501 people and analyzed in a structural equations model framework. The best predictor of the intention to purchase green products is attitude towards the behavior. This study shows that the intention of consumers to purchase green products is determined by having a positive attitude toward green products. The results from the structural-equation modeling show the environmental concern has the highest influence on attitude towards green products among three personal variables including environmental concern, green advertising and perceived quality of green products.
Authors and Affiliations
Dr. Manvinder Singh Tandon And Ms. Vaishali Sethi
Keywords
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