A Study of Buying Behaviour of Consumers
Journal Title: Research Journal of Philosophy & Social Sciences - Year 2017, Vol 0, Issue 2
Abstract
we all know time moves on steadily and relentlessly then why in India we should not tale a challenge do oneset and enhance internet-marketing. It is time for India to restructure. Its legal, business and communication infrastructure because increased convenience and communication will lead to more potential business in India. The internet has led the marketers to a shift from mass marketing to personalize marketing. Personalization on internet refers to the ability of consumers to receive personalized information i.e. sales advertisement or visit a website with a home page customized for them. More than -70% of the companies believes that internet marketing improves personalized relationship to be larger degree 30% believes that it affect averagely on the personalized relationship parameter. More then 61% of the companies believed that customer confidence and retention has build up through internet-marketing to a grater degree.
Authors and Affiliations
Dr. Divya Kumar Agarwal, Aakash Mittal
Keywords
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