A Study of Customer Response to Brand Imitation, in Pune city
Journal Title: International Journal of Science Engineering and Advance Technology - Year 2013, Vol 1, Issue 2
Abstract
In this study researcher has find out the customer response for the banded and imitated product in the market. It also provides the customer reaction towards the imitated products and the image of the branded products. Researcher also gave the effect of the imitated product on customers and its respective brand. The image of store depends on existence and nonexistence of the imitated brand. According to the author the customer buys the branded product and not the imitated product. As we know manufacturer and producer invest on the R&D for a particular product and the imitators use that readymade information making copy of the product and selling in cheap rate and make their profit where the main investors incurred a huge losses and demotivate the employer, manufacturer, and producer. But at the same time it provides the similar product to the customer in low rate. But this similar product may not have up to the mark quality.
Authors and Affiliations
Ms. Harsha B. Samgir| KJ Institute’s Trinity Institute’s of Management and Research, Pune, India University of Pune harshasamgir@gmail.com, Mrs. Preeti U. Sharma| KJ Institute’s Trinity Institsute of Management and Research, Pune, India University of Pune profpreetisharma@gmail.com, Mrs. Kanika Sharma| KJ Institute’s Trinity Institute of Management and Research, Pune, India University of Pune the.kanikasharma@gmail.com
Keywords
Related Articles
- EP ID EP16214
- DOI -
- Views 461
- Downloads 21
Measuring and improving service quality in Automobile dealership center: SERVQUAL
SERVQUAL which is a service quality measurement scale is now been extensively used in research in order to measure the quality of various services being provided to the customers. The objective of the paper is to mea...
The Effect of Aggregate Gradation on Design Mix using Modified Bitumen
Pavements undergo different type of stresses through out there life. Out of which rutting and fatigue are major distresses. To combat these problematic aspects of roads we have to deal from the root level of design m...
Enhancing Performance of Data Access by using Cooperative Caching in Disruption Tolerant Networks
An interruption tolerant system (DTN) is a system outlined so that transitory or irregular correspondences issues, restrictions and peculiarities have the slightest conceivable antagonistic effect Disruption tolerant...
Reinforced Concrete framed structures are consistentlyincluded in the building developments which are framed as exposed edge structures and for the most part the casings in the uncovered edge structures are filled by...
Accurate Stretch Harmonisation For Peripatetic In Marine Stretch Networks
In factual stretch underneath water Stretch networks are not able to commune frequently. These type networks are execute unsynchronized manner. However so voluminous authors anticipated different type of technologies...