Abstract

Technology has transformed the introduction of the internet over twenty years ago to what's known today as broadband operating much faster and more accessible to the world. We can see this through the evolution of mobile phones to smart phones and smart devices which have access to instant broadband in the form of 4G or 5G. The financial service has witnessed dramatic change due to the advancements in technology from ATM's to online banking etc. FinTech1 is financial technology which is changing the financial services landscape across the globe. After analyzing the research papers, researcher has found that the Fintech industry has come a long way in short time. Digital Advisory has replaced the traditional consultancy practices as well as typical papered records and it will further continue to change the scenario of investment2. The reason for choosing this topic is to study various aspects of Guided Mutual Fund Portfolio3 within the Indian boundaries like, the profitability of portfolio for both small and big investment, ways to encourage investments within the community and its application to achieve the balance between risk and return The research design included conducting unstructured interviews of respondents near MITSOM Kothrud, carrying out survey about investment behavior, and using the secondary sources to meet the objectives of the research. The research may provide the readers, insights on what more is needed to spread the awareness of digital advisory. The researcher through this research has made an attempt to identify the importance and increasing awareness about robo-advisory, the change in trend pattern of investment behavior of retail customers and thus have made an effort to study ways to improve the existing system for mutual fund investment. Acceptance of such digital services over the traditional consultancy remains bottleneck of most of the digital advisory. This study only deals with the necessary aspects of research required to help people invest systematically. Further there is a scope to carry out research on risks associated with accuracy of Guided Portfolio Service GPS and finding out ways to curb those risks. Rishab Kankariya | Pallavi R Gedamkar "A Study of Fintech in Investment Management - Guided Mutual Fund Portfolios" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28077.pdf Paper URL: https://www.ijtsrd.com/management/research-method/28077/a-study-of-fintech-in-investment-management---guided-mutual-fund-portfolios/rishab-kankariya

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