A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2013, Vol 4, Issue 1
Abstract
This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.
Authors and Affiliations
Rayed AlGhamdi , Ann Nguyen , Vicki Jones
Keywords
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- EP ID EP146071
- DOI 10.14569/IJACSA.2013.040113
- Views 87
- Downloads 0
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