A STUDY OF MARKET ANALYSIS OF PESTICIDES
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2018, Vol 8, Issue 6
Abstract
There are good emerging trends and solutions for sustainable crop protection which include crop protection chemicals, agronomy, fertigation, seed treatment, biotechnology development etc. The next generation agriculture in the country will have to encompass all such possible solutions using the best mode in a given scenario. The sector faces many challenges and solution to the same can lead to India becoming a global manufacturing hub of quality crop protection chemicals. A study was conducted for market analysis of pesticides. The ultimate aim of the research was to analyze the future perspective of business to formulate a competitive strategy to boost business. It includes the assessment of the market size of pesticides and market share, It also underwent the study of awareness level about pesticides. It also came up with the findings of stakeholders’ perception of promotional activities for pesticide products. Findings of this study will help the pesticide companies in formulating their marketing strategies and to serve the farming community in a better way.
Authors and Affiliations
ANAM CHAUDHARY
Keywords
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- EP ID EP438887
- DOI 10.24247/ijasrdec20182
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