A STUDY OF MARKETING OF GREEN CHILLI IN KOLHAPUR DISTRICT OF MAHARASHTRA
Journal Title: International Journal of Agriculture Sciences - Year 2017, Vol 9, Issue 9
Abstract
The present study was conducted on the 90 farmers during 2013-14 in Shirol and Hatkanangale tahsils of Kolhapur district in Maharashtra state. The present study was examined marketing costs, margins and price spread of Green Chilli. The Producer-Wholesaler-Retailer- Consumer was the major marketing channel and the producer’s share in consumer’s rupee was found to be 64.83% in Channel-I, 67.43% in Channel-II and 80.32% in Channel-III. Per quintal cost of marketing of green chilli was highly incurred by retailer followed by wholesaler/commission agent and village trader. The major marketing problems were high commission charges (86.67%), high transport charges (86.67%), and price fluctuations (84.44%), in market. The study, suggested that government should fix support price as well as ceiling prices level fair to both producers and consumers and formation of co-operative marketing societies for better sale.
Authors and Affiliations
NARENDRA KUMAR MEENA
Keywords
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