A STUDY OF NEWSPAPER READERSHIP PATTERNS AMONG URBAN POPULATION OF PUNJAB
Journal Title: International Journal of Management, IT and Engineering - Year 2012, Vol 2, Issue 6
Abstract
Newspapers have been a source of information to one and all from various years. However, with the proliferation of TV News Channels, Readers' choice of getting news and information has changed. The evolution of new media has expanded the horizons for news and information gatherers, the focus of this study is on identification of habits and preferences of Newspaper readers. This study has been conducted to identify the Newspaper readership patterns among urban population of Punjab. The study also identifies the Language preferences and time spent on reading newspaper by urban population of Punjab. Further, the study attempts to gain insight of the various reasons that motivates urban population to read the newspaper. This study has been conducted in 3 cities of Punjab (a prime state in India), a sample of 250 urban respondents were selected from the Jalandhar, Amritsar and Patiala cities. Some of the analysis techniques used includes Chi square and Factor analysis.
Authors and Affiliations
Kanwal Gurleen Singh and Rajneesh Arya
Keywords
Related Articles
- EP ID EP18372
- DOI -
- Views 327
- Downloads 10
slugRetailing in India: a goldmine for foreign retailers
Retailing is the largest private industry in India and second largest employer after agriculture. The sector contributes to around 10 per cent of GDP and 6-7 percent of employment. With over 15 million retail outlets,...
Social, Cultural and Cognitive Issues in Global Requirements Engineering
Deployment of technology has reduced many of the problems of Requirements Engineering but even today gathering complete, consistent and unambiguous requirements is still one of the big challenges for Global Software De...
slugE-Commerce and its Business Models
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communica...
MANAGEMENT INFORMATION SYSTEM
The business application of Management Information System has expanded significantly over the years. Technology advances have increased both the availability and volume of information for managers and the decision make...
GOODS AND SERVICE TAX
GST is not a new phenomenon. France was the first country to implement GST in 1954 and then many countries followed and implemented this unified taxation system. In the year 2000, the GST bill was flagged in India when...