A STUDY OF PROBLEMS FACED BY THE CUSTOMERS TOWARDS THE BANKING SERVICES IN SIVAKASI BLOCK
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
“Now-a-days the importance of customers is very significant that they are forced to determine what type of service should be produced for them, where, when and at what price the services will be rendered. Even though there the many limitations to customers, a realistic point of view the first commandment of market would be known they customer that is sovereignty from know they markets”. “Effective banking service is in large part of a matter of having the correct attitude towards the customers. The customer wants help in solving problems.” An attempt had been made to find out the problems faced by the users in this area and this study will also help us to understand the factors affecting the service and how to overcome the problems depending on customers‟ attitude.
Authors and Affiliations
V. Alagu Pandian and Manish Kumar Mishra
Keywords
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