A Study of the Effects of the New Environmental Paradigm and Corporate Social Responsibility on Green Consumption
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 4
Abstract
The main objective of this study was to explore the effects of the New Environmental Paradigm (NEP) and corporate social responsibility (CSR) on green consumption. Participants in this study were guests who had stayed in guesthouses in southern Taiwan. A questionnaire survey was conducted through purposive sampling. A descriptive statistical analysis of the data collected was conducted using SPSS18.0, which was followed by a confirmatory factor analysis (CFA) using LISREL8.7 and a test of the relationship between the research concepts. The results in this study indicated that the NEP and CSR positively affected green consumption. These findings may provide a reference for the development of green guesthouses in Taiwan. Moreover, the evaluation framework established in this study may provide a referential basis for future related studies.
Authors and Affiliations
Ming-Kuei Chien
Keywords
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