A Study of the Factors Affecting Attitude Of Consumers Towards Eco- Labeled Products
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 4
Abstract
Eco-labelling is a way to provide consumers with credible and easily accessible information on the environmental attributes of a product. The consumers around the world are found to have positive attitude towards eco-labelled products. This study is conducted to determine the factors affecting the attitude of consumers towards eco-labelled products in India. The data was collected from 375 students of Aligarh Muslim University, Aligarh with the help of structured close ended questionnaire. The data collected was analysed using correlation. Social Influence and Perceived seriousness of environmental problems correlate positively with the attitude of consumers towards eco-labelled products. It is recommended to the marketers of eco labelled product to approach the consumers through their social groups.
Authors and Affiliations
Faiz Hasan, Dr. Mohd. AfaqKhan
Keywords
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