Abstract

Consumer preferences are defined as the subjective individual tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank levels of utility they give to the consumer. The study is to assess customer preference towards selected loan for their four wheelers and to know about the attitude of customer while preferring loans on their vehicle and to analyze the customer's attitude towards the loan availing activity. For this purpose primary data is been collected from 250 customers who prevail loan for their four wheeler with reference to Coimbatore district. The data will be analyzed based on the statistical tools such as Percentage analysis, Chi square test, Descriptive statistics, Anova, Rank analysis, One sample run test. The study will be concluded based on the result arrived from statistical analysis based on the primary data. Dr. R. Maheswari | T. Ramesh Kumar | M. Jency Abisha "A Study on Consumer Preference towards Four Wheeler Loans with Reference to Coimbatore District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29210.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29210/a-study-on-consumer-preference-towards-four-wheeler-loans-with-reference-to-coimbatore-district/dr-r-maheswari

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