A study on consumers’ motivating factors in shopping at organized retail outlets
Journal Title: Saudi Journal of Business and Management Studies - Year 2016, Vol 1, Issue 3
Abstract
Abstract: In the light of growing market opportunities for the organized retail stores the present study focused on motivating factors of organized retail customers towards these stores. The study considered four important motivating factors for organized retail consumers namely convenient shopping , economic shopping , enjoyment shopping , idea shopping and their impact on visiting organized retail store. The purpose of the paper is to study the motivating factors in the shopping of organized retail store. The impact of demographic variables on motivating factors of organized retail consumers are explained in this paper. The statistical tools like ANOVA, Correlation Analysis and Descriptive Statistics were used for analyzing the primary data. It is found from the study that most of the customers visit the organized retail stores for convenience shopping and to get advantage of sales offers and promotions. Keywords: Organized retailing, Retail Consumer behavior, Motivating factors, Organized stores, Retailing, Retail Management.
Authors and Affiliations
P. Kishore Kumar, N. Ramesh Kumar, Ch. Naveen
Keywords
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