A STUDY ON CUSTIOMER SATISFACTION TOWARDS DEPARTMENTAL STORES WITH SPECIAL REFERENCE CUDDALORE REGION
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
The departmental stores are a retail store, That sells a wide variety of goods, Sold in a single building presenting each line of merchandise in a separate departmental stores consumer and providing the kind of product that the consumer want every departmental stores today makes some effort to concise the consumer for buying a product in a particularly departmental stores. OBJECTIVES OF THE STUDY To know the factors influencing the consumer to prefer the departmental stores in cuddalore Town. .STATEMENT OF THE PROBLEM Departmental stores offer different types of products with different quantities. There is stiff competition among departmental stores. Retention of consumers and creating loyalty among consumers are the focus among departmental stores with that intention they offer different facilities and adopt various promotional measures to satisfy consumer knowing buying behavior and satisfactory level of consumers is a vital one for any departmental store. This may be helpful to departmental stores while framing promotional strategies. Hence an attempt has been made by the researcher to assess the level of satisfaction under the title” A study on consumer satisfaction towards departmental stores with reference in cuddaloreTown”.
Authors and Affiliations
K. Manjula And Dr Selvaraj
Keywords
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