Abstract

India is the world's largest dairy producer Indian dairy sector has grown substantively over the years. Dairy products demand in India has increased dramatically in both rural and urban sectors. However, as a larger population is migrating from rural areas to cities. Thus, creates greater demand for dairy products. Tamil Nadu state is the one of the ten largest milk producing states in India. In the state, major milk contributor is aavin, a Tamil Nadu based milk producer's union, procures milk, processes it and sells milk and milk products to customers. This paper analyses customer preference over the aavin with special reference to the nilgiri district. The aim of the study is reveal customer preference over aavin milk products based on their age, education qualification, and monthly income of the customer's family. It also depicslevel of satisfaction about the product using simple percentage analyses. P. Balakrishnan | S. Manimegalai "A Study on Customer Preference towards Aavin Milk Products with Special Reference to Nilgiri District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29260.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29260/a-study-on-customer-preference-towards-aavin-milk-products-with-special-reference-to-nilgiri-district/p-balakrishnan

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