A Study on Customer’s Perception about Online Trading
Journal Title: International Journal of Economics, Commerce and Research (IJECR) - Year 2019, Vol 9, Issue 1
Abstract
Online trading is the act of purchasing and selling financial products on the Internet. The trader buys and sells using an online trading platform. Through online trading an investor can make sound decisions to increase profitability and the cost of online trading is lower compared to traditional physical trading. Online trading is a democratic medium. It gives the retail customer ready access to the market. The investor is in complete control of his investments and gets the benefits of transacting in real time. This paper aims to study about the customer’s perception about online trading.
Authors and Affiliations
L. Prabha, P. Rajshree, A. Sharunya, B. Sridhanya
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