A Study on Employees’ Perception about Corporate Social Responsibility (CSR) in Nag Yang Shoes (P) Ltd
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2016, Vol 4, Issue 9
Abstract
As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing Corporate Social Responsibility (CSR) programs in their various locations. Corporate Social Responsibility (CSR) is a set of programs initiated by the corporations that fairly balances the claims of all key stakeholders by complying with the legal, ethical, commercial and other expectations of the society from a business endeavor. The question is: whether all the companies are fulfilling their responsibilities as good business entities and citizen or not. This study throws light on the perception of employees’ about Corporate Social Responsibility (CSR) along with its impacts on employees’ attitude, their level of knowledge in it, employees’ social responsibility and the ways in promoting CSR in Leather Industry as supplementary to it. This descriptive type study was undertaken in NAG Yang Shoes (P) Ltd, with 125 samples, and the statistical tools used are percentage analysis, chi-square method, correlation coefficient and ANOVA method. It is found that the social responsibility of corporates positively impact on employees’ attitude, performance level, their commitment and their satisfaction level; the company is fulfilling the social and business obligations; the CSR in leather industry can get success with volunteerism and government regulations; like other profitable industries the leather industries should also get more profit and continuous development, only then the companies in this field can get more involved in CSR. It is suggested that the company and government can engage in imparting some perceptual skills and corporate management terms to the employees’ which help them to develop their capabilities since most of the employees working in this leather industry are not well literate. It is concluded that the business entities must work beyond the narrow goal of profit making and should operate in the overall social interest. It not only means to catch them to engage in social responsibility, it is more than this concept that the companies should not do impairment to the society and environment. - “Where there is a will there is a way”.
Authors and Affiliations
V. S. Palaniammal, A. Shakti Priya
Keywords
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