Abstract

The Apple iPhone brought a whole new level on interface and features such as incorporating the iPod technology as well as multi-touch technology which let users to control everything using only their fingers. The research on the level of customer trust satisfaction on buying an iPhone has been done across the world as it was one of the first hand phone that was release by Apple. Customer satisfaction is a blurred and concrete concept and the actual expression of the state of satisfaction will vary depending on individuals needs and it also depends on the product or service. The level of trust satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organizations products. It also distinguishes six qualities of attributes such as basic factors, excitement factors, performance factors, indifferent attributes, questionable attributes and reverse attributes. The objective of this research is to analyze the level of loyalty satisfaction of having an iPhone based on certain factors. This research will look into factors such as price and quality where each factors has its respective advantages or disadvantages to affect the customers level of trust satisfaction. This is because every diverse consumer has their own priority of need before even getting a new hand phone. The research will be focusing on the capability of the iPhone and what it has to offer to the customers that makes it different and better than its competitors. These capabilities refer back to the factors which were mentioned earlier in the paragraph earlier. Technology for hand phones has been developing endlessly with new features offered as time passed. Apples new range of products, especially the iPhone shows such vast improvement. The research first looks at the background of the company which is Apple and what they have offered to their customers before launching the iPhone. Next, the research will provide detailed explanation and information on each factor that will affect the customers satisfaction. Dr. K. Soniya | Mr. G. Mohanraj "A Study on Factors Affecting Brand Trust Apple (I Phone)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-6 , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18899.pdf

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