A STUDY ON FACTORS AFFECTING CUSTOMER'S CHOICE OF SHOPPING MALLS
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 1
Abstract
Shopping malls draw the attention of both sellers and buyers and provide sufficient time to customers for making choices and recreational options in shopping. Meanwhile, stiff competition between malls and usual shopping centres leads developers of mall to believe alternative methods to make customers more excited. The quality, value, promotional measures, layout and expediency are the factors affecting customer's choice of shopping malls. There is significant difference between socio-economic profile of customers and factors affecting their choice of shopping malls except occupation of customers and factors affecting choice of shopping malls and marital status of customers and factors affecting choice of shopping malls. Therefore, the shopping mall should improve the visibility of products through placing products in right place, lighting arrangements and product coverage. The shopping malls must include new and innovative ideas that keep the customer's happiness and these malls should adjust to mall culture with the preferences and sensitiveness of the customers.
Authors and Affiliations
Mr. M. Hariharan, Dr. R. Ganapathi
Keywords
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