A Study on Factors Influencing Purchase Decision For Online Shopping Among Consumers
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 6
Abstract
Online shopping is witnessing a considerable momentum during the recent years because of its exclusive advantages for both retailers and consumers, namely shopping at 24 hours, reducing dependency on physical visits to retail stores, cost and time saving, large coverage of segments and a large variety of products and services. Value for money, easy to use and website features are the factors that influence the purchase decision for online shopping among consumers. Significant difference prevails in factors influencing purchase decision of consumers for online shopping among socioeconomic profile of consumers. Value for money, easy to use and website features are highly and positively correlated with the satisfaction of consumers about online shopping. In order to improve purchase decision of consumers in online shopping settings, online retailers should modify their marketing and promotional strategies, providing priorities to consumer orientation through the value of products and services, simple and easy ways to use services and website attributes.
Authors and Affiliations
Visakan s, Khaja Sheriff
Keywords
Related Articles
- EP ID EP299950
- DOI -
- Views 87
- Downloads 0
RELATIONSHIP BETWEEN RELIGION AND POLITICS IN INDONESIA
In the ancient era Indonesia has witnessed Hindu-dominated empires and influence of Hinduism was evident there in Srivijaya - kingdom. The politicization of religion and vote-bank politics made religion in Indonesia an i...
Exploration of Human Relationship with Nature in Ruskin Bond’s Vagrants in the Valley
A connection to nature is a sense of joint destiny and belonging between humans and the rest of the natural world. We may exist in a relationship physically distant or close to nature, but, a sense of connection keeps na...
Internet, Social Relations and Changing Structure of Knowledge
Technology has existed in one form or the other from the very beginning of human civilization. Throughout human history, science and technology have been developed in order to meet the challenges of natural environment,...
PRINCIPAL’S LEADERSHIP BEHAVIOR AND SCHOOL CLIMATE: A REVIEW OF RESEARCHES
Theoretically, the equation between the leadership behavior and school climate appears to be relatively simple and straightforward, but practically it is found inherently complex and unpredictable for those who are worki...
PREVALENCE OF CHRONIC DISEASES AND UTILIZATION OF HEALTH CARE AMONG ADULTS, INDIA
The objective of this paper is to study the chronic diseases prevalence with selected characteristics of adults and their utilization of health care. For this study, ‘Global Aging and Adult Health’ (SAGE) data has been u...