A Study on Marketing Mix of Hospitality Industry
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 9
Abstract
Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. The hospitality industry includes many sectors like Hotels, Hostels, Motels, Amusement park, Heritage Qilas, Restaurants, Bars, Cafés, Nightclubs etc. The Indian hotel industry, being a direct beneficiary of the growth in the economy and the tourism industry, has also recorded strong growth over the past few years. India is ranked 42nd in the world rankings as per foreign tourism arrivals in the country. In 2012, India secured 12th position among 184 countries in terms of contribution of travel and tourism industry in GDP. Indian Government and Ministry of Tourism have contributed significantly to the development and growth of the industry by providing various tax holidays, policy measures and other supportive measures. Keeping all these things in the mind this specific study aims to get insight of marketing factors associated with hospitality industry which can be further improve to increase customer satisfaction and their loyalty.
Authors and Affiliations
Dr. Shreya Bhargav
Keywords
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