A Study on Marketing Strategy Analysis of Samsung Mobile
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 6
Abstract
This paper present about the marketing strategies of Samsung mobile. Fundamental research was been carried out to understand and identify the attitude of people towards the company. Various factors differing from the availability of Samsung products, ownership trends, differencing aspect in Samsung products were identified and analyzed. All these part and many more have been gives important findings as to how the market standing of the company has been always improving even though it has been involved a few controversies. The perception of consumers considered for understanding the market share of Samsung mobiles in India. India is a potential market for mobile phone Industry.
Authors and Affiliations
P. Rajeswari, R. Aruna
Keywords
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