A STUDY ON MEASURING THE LEVEL OF AWARENESS OF THE CONSUMERS TOWARDS HOUSEHOLD APPLIANCES AVAILABLE IN THE MARKET
Journal Title: IJAR-Indian Journal of Applied Research - Year 2017, Vol 7, Issue 8
Abstract
Today the market situation in India is highly competitive across all the product segments. With the continuous evolution in the demographics and psychographics of the target consumers, the situation is becoming more and more complex. The ever changing customer preferences, rising consumerism, new entrants in the market, and continuously evolving technological innovations resulting in product differentiation in the short run which further resulting in shorter life cycles for durables particularly and also for other lifestyle products are adding new dimensions to already complex situation. In a consumption environment, a person chooses a product or a brand, which seems to possess a maximum possibility of the definition or elaboration of his life style identity. Hence it becomes necessary for the companies to create a high level of awareness among the consumers to exhibit the unique feature in their products and to capture the market. This study highlights the consumers’ level of awareness towards the household appliances available in the market.
Authors and Affiliations
C. Krishnamoorthy, Dr. S. Dhanraj
Keywords
Related Articles
- EP ID EP460270
- DOI -
- Views 50
- Downloads 0
Unilateral Variation In The Branching Pattern Of Axillary Artery
During routine cadaveric dissection, finding a variation in the normal anatomical structures is of great interest to all the anatomists. Here, we present a case regarding a unilateral anomalous branching pattern of the A...
A CLINICAL STUDY ON DIAGNOSTIC AND CLINICOPATHOLOGICAL CORRELATION OF ACUTE APPENDICITIS UNDERGOING EMERGENCY APPENDICECTOMY IN A RURAL TERTIARY CARE HOSPITAL.
INTRODUCTION: Acute appendicitis remains a common surgical condition and the importance of specific elements in the clinical diagnosis remain controversial. A variety of neoplastic and inflammatory conditions mimic acute...
EXTENSIVE PHYSIOLOGIC PIGMENTATION OF TONGUE
Pigmented lesions are commonly found in the oral cavity. Such lesions may present as physiologic discoloration, manifestations of systemic diseases or malignant neoplasms, therefore an understanding of mucosal pigmentati...
NSAID (Diclofenac) induced apoptotic colitis-A case report and review of literature
Colon can be involved by a variety of etiological agents like infection (bacterial or viral), parasitic (entamoeba), idiopathic (Inflammatory bowel disease -Crohn’s disease or ulcerative colitis), ischemic colitis and va...
Study Of Neurosonographic Evaluation of Intracranial Injuries in Preterm Neonates at a Tertiary Care Hospital
Introduction: Preterm infants, especially those younger than 32 weeks gestation, are prone to intracranial injuries like periventricular/ intraventricular haemorrhages and ischemic white matter injuries. Since intracrani...