A study on Retailing of Leather Products in Vellore District
Journal Title: International Journal of Scientific Research and Management - Year 2013, Vol 1, Issue 6
Abstract
Using survey method, the present study aims at finding out the marketing activities carried o ut by the retailers of leather products, the price range, which their customers prefer, factors considered by buyers while making a buy and factors which contribute to success of business. Findings indicate, customers prefer high price goods, retailers re ly on price reduction and discount but not on credit facility. Customers decide on the basis of product design but reasons for success of business are mainly found to be price and quality
Authors and Affiliations
Dr. D. Maria Antony Raj
Keywords
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