“ A Study on Role of Green marketing as tool for environmental protection and sustainable development”
Journal Title: International Journal of engineering Research and Applications - Year 2017, Vol 7, Issue 10
Abstract
Green marketing is a vital constituent of the holistic marketing concept today. It is particularly applicable to those businesses that are directly dependent on the physical environment. Changes in the physical environment may pose a threat to fishing, processed foods tourism and adventure sports industries. Consequently new types of products were created, called "green" products, which would cause less damage to the environment. Thus green marketing plays an important role to promote and reinforce the idea of environmental protection and sustainable development both in the minds of the customer and the firms. Many global players in diverse businesses are now successfully implementing green marketing practices. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavioural pattern. The paper examines the need and significance of green marketing in the 21 century. The attempt of this paper is to capture some of these initiatives in India, which may provide ideas for other companies in both developing and developed markets and evaluates the challenges and strategies faced by the Indian companies and their concern for green marketing to tackle social and environmental problem using innovative solutions.
Authors and Affiliations
Balki. Vani
Keywords
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- EP ID EP392552
- DOI 10.9790/9622-0710040108.
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