Abstract

The traditional economic scenario of Indian society differed from that of today’s situation. Majority of Indian consumers had strong preference towards home cooked food. Unlike that today the modern culture of dining out is rapidly changing the mindset of Indian society. Now several fast food brands have established its place in India, as they have powerful market in India due to current fast moving lifestyle, busy schedules, competition, increase in number of working women, nuclear family concept etc. Based on favorable demographics, changing consumer choices and rising disposable income, India is experiencing enormous growth in the fast food sector. The number of people opting to eat out is creating great opportunities to the various international brands. The growth in fast food consumption is considered as co ordination with urbanization, which shows modernization India is on its way in food industry. The purpose of this study is to investigate and understand the overall scenario of fast food industry in India. Miss Siddhi Prashant Chitnis "A Study on Scenario of Fast-Food Industry in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23071.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/23071/a-study-on-scenario-of-fast-food-industry-in-india/miss-siddhi-prashant-chitnis

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