A Study on the Brand Preference for Shampoos among Female Customers in Cochin
Journal Title: International Journal of Management, IT and Engineering - Year 2018, Vol 8, Issue 1
Abstract
The economic growth and development of a nation depends on the functioning of business organisations and establishment of new business ventures. According to the modern marketing concept, customer is the king. He is the one who decides the success or failure of any business organisation. The continuing existence of any concern depends on the behaviour and attitude of consumers. Unlike traditional consumers, those in the present market are challenging in nature. Their satisfaction depends on lots of factors including the features of the product, price, quality, durability, packaging, and further more on its brand name. Branding has evolved as a major function of marketing and all the business houses are trying hard to attain good brand image in the market. Consumers used to prefer branded products over unbranded products in the expectation of getting good quality products. Thus, the study on brand preference is gaining more significance in the present scenario. Female customers are the most vibrant customer group whose preference for various cosmetic products is solely depends on brand name. Hence, this study is all about brand preference for shampoos among female customers.
Authors and Affiliations
Neethu Varghese And Reshma Mathew
Keywords
Related Articles
- EP ID EP19105
- DOI -
- Views 357
- Downloads 14
slugThe current situation, future prospect of Poverty and inequality in Sudan
This research paper aims to address income poverty and inequality in Sudan. Poverty and inequality indicators were computed using both primary and secondary data sources. P-alpha equation, Povstat and Simsip models wer...
Employability Skills of Graduating Engineers Viewed with their Secondary Education
Abstract: Focusing on employability skills, this paper is about the variations in the skill levels of graduating engineers on account of the different types of schooling they received and the different syllabi they had...
slugInvestment Pattern in Debt Scheme of Mutual Funds – An Analytical Study
A Mutual Fund is a trust that pools together the savings of a number of investors who share a common financial goal. All such investors buy units in a fund that best suit their needs - be it growth in capital, regular...
Microfinance and Crowd funding: Alternative Approaches for Entrepreneurship Development
As the studies say, most of the entrepreneurs fail to get external finance for their start-ups and ventures due to inaccessibility of traditional finance in the form of banks, VC funds and angel investors. This paper e...
slugA Review Of Web Mining Research
Today, with the huge amount of information available online, the World Wide Web is a fertile area for data mining research. Nowadays Web users are facing the problems of information overload and drowning due to the sig...