A Study on the Micro Enterprises Promoted by Kudumbashree and their Marketing Strategies in Malappuram District
Journal Title: Bonfring International Journal of Industrial Engineering and Management Science - Year 2015, Vol 5, Issue 2
Abstract
The role of micro enterprises in rural development and women empowerment is widely recognized the world over, particularly in developing nations like India. Micro enterprises play a vital role in poverty alleviation and socio-economic development of the poor. Micro enterprises help to bring about equitable and balanced economic development with relatively low amount of capital investment. The Government of Kerala State has introduced a novel scheme of poverty alleviation based on micro-credit and self help grouping. Paraphrased as Kudumbashree (Prosperity of the Family), the scheme aims at improving the living levels of the poor women in rural and urban areas. The project aims at removing poverty among rural women households through setting up of micro-credit and productive enterprises. The activities such as micro-credit and micro-enterprises under the scheme were undertaken by the locally formed Community Development Societies consisting of poor women. The State Poverty Eradication Mission-Kudumbashree-launched by the Government of Kerala in India is a massive poverty eradication programme in contemporary history especially in Malappuram. It has been proven without doubt that women empowerment is the best strategy for poverty eradication. Women, who were regarded as voiceless and powerless started identifying their inner strength, opportunities for growth, and their role in reshaping their own destiny. The process of empowerment becomes the beacon light to their children, their families and the society at large. It opens a new vista the in development history. This paper looks in to the role of micro enterprises functioning under Kudumbashree in the economic development of Malappuram district and their marketing strategies.
Authors and Affiliations
M. K. Irshad , B. K. Muhammed Juman
Keywords
Related Articles
- EP ID EP95224
- DOI 10.9756/BIJIEMS.8086
- Views 123
- Downloads 0
Satisfaction Derived by the Customers on the Services Offered by the Foreign Sector Banks in Coimbatore District
Customer satisfaction on various services is considered as an important parameter for the management of banks to prepare future strategy. Today, customers are more value oriented in their consumption of services because...
A Hybrid Approach for QoS enabled Web Service Retrieval
Earlier, web services are used to retrieve data for small amount of user only, but now a day?s more data retrieved through web services by more number of users in all the actions of day to day life. There are numerous we...
The Effect of Microstructure on 3 Body Abrasive Wear Behavior of Hardfacing Alloys
Hardfacing is one of the most useful and economic ways to improve the performance of components submitted to severe wear conditions. A study was made to compare the microstructure and abrasion resistance of hardfacing al...
Climate and Urban Design Responsive Modern Architecture in Existing Setting
The major cities of India are going through huge metamorphosis under the impact of globalization, population increment, housing demand and tremendous financial investment in building industry. Rapid development of high-r...
Energy Efficient Perturb and Observe MPPT Algorithm for PV Application
Photovoltaic (PV) boards are gadgets that change over daylight into electrical vitality and are thought to be one of the significant methods for delivering spotless and endless sustainable power source. Notwithstanding,...