Abstract

The main objective of this study is to check the quality of after sales service attributes in Honda Coimbatore and the customer satisfaction levels thorough the services. This study is a quantitative research type with a sample of 100 respondents and data had been collected through a structured questionnaire. Statistical tools applied are Simple Percentage analysis, chi square. From the study it is revealed that the dealer has to be little more assertive and attractive in their service no matter whether it's financial schemes. Sales promotions are excellent. More awareness should be created with the customer's regarding product utility. It is hoped that the finding and suggestion would enable the dealer to understand the performance level and other grey areas where things will have to be consolidated to hold a better market position. R. Dhivya | W. Jeason "A Study on the Quality of After Sales Service in Honda Coimbatore" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29275.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29275/a-study-on-the-quality-of-after-sales-service-in-honda-coimbatore/r-dhivya

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