A Study on Theoretical Aspects of Developing Systems for Customer Relationship Management as an Alternative Direction of Development of the Marketing Activity for Machine-Building Enterprises
Journal Title: Бізнес Інформ - Year 2015, Vol 10, Issue 0
Abstract
The article considers a theoretical analysis of systems for customer relationship management, which serve as an alternative direction of development of the marketing activity of machine-building enterprises. It was determined that CRM information systems are the most relevant and promising tools towards management and building relationships with customers for machine-building enterprises. The article considers and generalizes the evolutionary aspect of information technologies and their impact on the production processes of enterprise, particularly on the marketing activities. The approaches to defining the essence of the notion of ‘CRM’ were analyzed and a definition of this notion has been proposed. The both distinctive characteristics and common features of the information systems for customer relationship management were studied, systematized and classified. The author has proposed some supplement to the classification presented.
Authors and Affiliations
Serhii Rodionov
Keywords
Related Articles
- EP ID EP153890
- DOI -
- Views 69
- Downloads 0
Introduction of Controlling into Activity of Major Enterprises for Increase of their Competitiveness
The goal of the article lies in identification of ways of optimisation of the organisational structure of a major enterprise by means of introduction of a controlling department for increasing its competitiveness in the...
Conceptual Foundations for the Development of Higher Education in Ukraine
The article is aimed at studying the priority directions for the development of higher education in Ukraine. The author has conducted a comprehensive study on the impact of the quality of educational system on the major...
An Instrumentarium for Evaluating the Level of Resource Potential of Enterprises in the Construction Industry Sector of Ukraine
The article discloses the substance of resource potential as economic category, proposes an instrumentarium for its evaluation in the current conditions of operation of construction enterprises. To evaluate the resource...
State Regulation of Land Relations under Conditions of Formation of the Market of Agricultural Land
The article studies the essence of the state regulation of land relations and specifies main instruments of the agrarian regulatory policy of the state. It takes into account the existing problems and disproportions in t...
Competitive Investigation in System of Ensuring Strategic Development of the Enterprise
In article reviewed by need of creation of such structural element of ensuring economic safety at the enterprise, as division of competitive investigation.