A Study to Analyze Perception of Customers towards Visual Merchandising Techniques in Indore City
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2016, Vol 11, Issue 2
Abstract
Visual merchandising techniques are the important factor which influence the customers shopping pattern and also gives chance to retailers to beautify their stores. With the help of VM techniques retailers can make their stores appealing and can create an attractive image of stores in the mind of customers. The present study attempts to analyze the perception of customers in the direction of visual merchandising. For the purpose store ambiance, design layout and window display techniques of VM were considered to study the perception of customers. The t-independent test was applied and results reported that the perception of males and females on all the three techniques have different. In other words, male customers and female customers perceive these techniques differently.
Authors and Affiliations
Mallika Singh, Dr. Deepak Shrivastava
Keywords
Related Articles
- EP ID EP249374
- DOI -
- Views 96
- Downloads 0
Impact of Gender Diversity on the Performance of the Companies
Workforce gender diversity is increasing in countries all over the world (International Labour Office, 2007). For example, women’s representation in the United States civilian labor force has increased from 29.4 percent...
Indian and Central Asian Trade Routes and Communication (From Ancient to the Pre Colonial Period)
The intensive trade relations between the Far-East and the West and beyond up to the eastern provinces of the Roman Empire, via the overland trade route known as the ‘Silk Road’, the economy of Central Asia linked up wit...
Indian Securitization Market - The Pros and Cons
Securitization is a financial instrument has had an extremely significant impact on the world’s financial system because it integrates capital markets and the uses of resources such as originators, mortgage, governments,...
Competitive Strategies of ICICI Prudential Life Insurance— An Inclusive Analysis
ICICI Prudential Life Insurance which was the market leader among the private life insurers for the period 2000-2009, has been witnessing erosion of its market share coupled with huge amount of accumulated losses. The bu...
Customer Perception towards E-Delivery Channels and Future of E-Delivery Channels in India
An analysis of technology and its uses show that it has permeated in almost every aspect of our life. According to Tero et. al. (2004) many activities are handled electronically due the acceptance of information technolo...