A STUDY TO ASSESS THE IMPACT OF FOOTFALLS AND CATEGORY MIX ON MALL PERFORMANCE
Journal Title: INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH - Year 2018, Vol 5, Issue 2
Abstract
Shopping centers have become a center of convergence providing an opportunity to shop, entertain, relax and socialize. The quantum of foot traffic to the mall indicates the preference of the customers to visit a specific mall as the customers believe that their interests will be best met there in terms of ambiance, shopping, facilities and convenience. Though, footfalls indicate preference but it does not anyway relate to actual conversions because there are many other parameters that influence their buying decision. On the other hand, presence of diverse categories inside the mall helps in their decision to buy as the customers want multiple engagements for his family besides shopping at one place. This study aims to find which impacts more footfalls or presence of category mix on the performance of the mall.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP268054
- DOI 10.5281/zenodo.1174025
- Views 100
- Downloads 0
THE EFFECT OF DISTRIBUTION STRENGTH ON CUSTOMER SATISFACTION IN PT SEMEN TIGA RODA
Distribution is an activity that must be carried out by every company in order to cause and guarantee the supply of products in the market so that people get, then in an effort to find and obtain products that are expect...
BAND STRUCTURE, METALLIZATION AND STRUCTURAL PHASE TRANSITION OF NABR UNDER HIGHPRESSURE
The metallization and the phase transition of the alkali bromide sodium bromide (NaBr) is investigated through its band structure. The equilibrium lattice constant, bulk modulus, pressure derivative of bulk modulus and t...
STUDY ON FACTORS INFLUENCING LABOUR PRODUCTIVITY IN RESIDENTIAL BUILDINGS IN INDIAN SCENARIO
The construction sector is diverse as it contains contractors, consultants, designers, owners and others. Poor productivity of construction workers is one of the causes of cost and time overruns in construction projects....
UNDERSTANDING CONSUMER BUYING BEHAVIOURS TOWARDS PUBLIC MARKETS AND GROCERY STORES IN TACLOBAN CITY, PHILIPPINES
The Philippine government encourages consumers to buy locally produced foods to promote growth and sustainable agriculture. This will provide further economic, environmental and social benefits to farmers and local areas...
INFLUENCE OF MOLDING METHOD ON PRODUCTS MADE OF MAGNESIA BINDER
This paper presents effect vibrovacuumizing (vibration+vacuum) on the strength of magnesia binder. The specimens were prepared at the water-cement ratio of 0.8 and they were tested at 1, 3, 7 days of curing. Some interes...