A SURVEY ON USAGE OF DIGITAL SERVICES AMONG ORGANIZATIONS IN EAST BANGALORE
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 9
Abstract
Digital marketing is selling products or services on the internet with the help of various software and technologies. Since the Indian government is pushing for digitalization, a short survey was conducted to find out the awareness and usage level of various digital tools by organizations. The data for this study was gathered through survey method with 100 companies who own a website. It was found that many need training and awareness campaign to fully utilize the digital services and stay in the competition. This shows that it is the right time for the people to get aware of all the trends of digital marketing. This is important because without right tools and execution, any marketing campaign will go waste.
Authors and Affiliations
Priya Vaz, Dr. Aarthy C And Bhargav J
Keywords
Related Articles
- EP ID EP18864
- DOI -
- Views 315
- Downloads 13
“RECENNT PROSPERITY OF E-COMMERCE IN INDIA” (IT’S IMPACT ON ECONOMICAL DEVELOPMENT)
Electronic trading is buying and selling securities through Internet or other electronic means such as touch-tone telephones, wireless access and other new technologies. Transaction shave traditionally been handled man...
DESIGN & DEVELOPMENT OF A NEW AND EFFICIENT APPROACH FOR LINE TEXT EDITING IN TURBO PASCAL 7 FOR WINDOWS
Text editors come in the forms viz. Line editors, Stream editors, Screen editors, Word processors, Structure editors, etc. There are many text editors provided with Windows viz. Notepad, WordPad, Microsoft Office Word,...
PROFITABILITY AND GROWTH OF REGIONAL RURAL BANKS (RRBs) IN INDIA (WITH REFERENCE TO THE PROFIT MAKING RRBs)
The banking system in a country plays a pivotal role in the monetary system and economic development. The reforms and regulation of the banks should be taken in an appropriate time to phase with the changes take place...
slugIT revolution and changing face of rural India
The role of Information Technology to develop agricultural research, education and extension to improve quality of life in rural area is well established. IT can help an average Indian farmer to get relevant informatio...
Comparative Approach for Work Study and RTA (Robot Time Analysis) Method on Powder Coating Line Based on Minimization of Cost
The aim of this research paper is to minimize the processes and production cost in a spray powder line. The coating operation is the bottleneck point in modular furniture industries. For minimize the wastage of the pow...