A survey the role internet privacy concerns in online purchase behavior customers
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 5
Abstract
The main objective of this study is to survey the role internet privacy concerns in online purchase behavior customers. Based on a comprehensive review of the literature on issues related to data and information collected from questionnaires, with 816% reliability is used. In this study population is 186 useable responses. The results of this study are positive and significant relationship between the dependent variable (online purchase behavior customers) and the independent variables (internet privacy concerns).
Authors and Affiliations
Parisa Alizadehfanaeloo| Master of Administration Management, Payam noor University, Department management, Tehran, Iran
Keywords
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