A SWOT ANALYSIS ON SUSTAINABILITY OF FESTIVALS: THE CASE OF INTERNATIONAL TROIA FESTIVAL

Journal Title: The Journal of International Social Research - Year 2013, Vol 6, Issue 28

Abstract

Events are important motivators of tourism, and figure prominently in the development and marketing plans of most destinations. They are universally important for their social and cultural roles, and increasingly have been promoted and created as tourist attractions. This study is structured into two objectives. The first objective of the study is to identify the current condition of the International Troia Festival (ITF) by definition of problems, managerial challenges, and the roles of stakeholders. This will be achieved through employing observation and interview techniques. The second objective of the study is to identify, the current position of the ITF, including its sustainability and marketplace by employing a SWOT analysis.

Authors and Affiliations

Erol DURAN

Keywords

Related Articles

PERFORMANCE MANAGEMENT IN POLICE ORGANIZATIONS

The central purpose of this study is to examine the implementation of a popular performance based management model known as Compstat in large police organization called Newark Police Department. The main question is if t...

AÇIKGÜNEY-KİĞI (BİNGÖL) EARTHQUAKE (03.12.2015) AND ITS EFFECTS

AÇIKGÜNEY-KİĞI (BİNGÖL) EARTHQUAKE (03.12.2015) AND ITS EFFECTSThe aim of this study is to evaluate the effects of the earthquake with a magnitude of 5.5 that occurred in Açıkgüney-Kiğı, Bingöl, on December 3, 2015. A...

A GENERAL EVALUATION OF GEORGE GERBNER'S "AGAINST MEDIA"

In this study, Gerbner's; Cultural indications focused on "Against the Media", the theory of planting, and other theories that support and oppose these theories have been critically treated. First of all, information abo...

OTEL İŞLETMELERİNDE SOSYAL MEDYANIN MÜŞTERİ E-SADAKATİ ÜZERİNE ETKİSİ: FACEBOOK ÖRNEĞİ

OTEL İŞLETMELERİNDE SOSYAL MEDYANIN MÜŞTERİ E-SADAKATİ ÜZERİNE ETKİSİ: FACEBOOK ÖRNEĞİ

INTERNAL AND EXTERNAL MIGRATION WITH THEIR COMMONALITIES AND DIFFERENCES

People would leave their lives due to various reasons or are forced to leave. Such a leaving progress is expressed in general as migration. Considering various principles migration are classified in different ways. But o...

Download PDF file
  • EP ID EP265659
  • DOI -
  • Views 184
  • Downloads 0

How To Cite

Erol DURAN (2013). A SWOT ANALYSIS ON SUSTAINABILITY OF FESTIVALS: THE CASE OF INTERNATIONAL TROIA FESTIVAL. The Journal of International Social Research, 6(28), -. https://europub.co.uk/articles/-A-265659