Acceptance of Internet Banking Services with Respect to Security and Privacy Perceptions: An Application of TAM
Journal Title: Journal of Independent Studies and Research - Computing - Year 2017, Vol 15, Issue 2
Abstract
The internet is playing a major role in providing financial services in Banking, leading to competitive edge in gaining banking customers, who would like essential banking services to be availed anywhere and at any time. The purpose of this research is to analyze the effect of Technology Acceptance Model (TAM) on internet banking in Pakistan, Perceived Security Concern and Perceived Privacy Concern on Intention to Use fulfilling the academic gap identified as there is a lack of organized and comprehensive studies analyzing practical implications of Technology Acceptance Model in Internet Banking in Pakistan. This cross-sectional study is based on the deductive approach and the explanatory strategy. Upon doing a correlation analysis between the variables, findings suggest a strong positive correlation between TAM, Perceived Security Concern, Perceived Privacy Concern and Perceived Trust on Intention to Use.
Authors and Affiliations
Kashif Rashid, Fahad Zuberi
Keywords
Related Articles
- EP ID EP626031
- DOI 10.31645/jisrc/(2017).15.2.05
- Views 128
- Downloads 0
Enhancing Data Quality using Human Computation and Crowd Sourcing
This paper is aimed at addressing the issues that are present in the data dumps available at DBpedia by using the concept of associations i.e. concept hierarchy to enhance the quality of those data dumps. These data dump...
Prospects of 5G Communications
The next generation of wireless communication is going to meet human demands beyond today’s trend. This study sets the frame on the future of wireless communication that requires real-time responses which pushes this tec...
Urdu Optical Character Recognition Technique for Jameel Noori Nastaleeq Script
Urdu OCR's have been an object of interest for many developers in the recent years. Active research is being done pertaining to Urdu OCR’s, but because of the complexity associated with Urdu fonts; it still lacks perfect...
An Investigation on Topic Maps Based Document Classification with Unbalance Classes
Classification of imbalanced data has become a widespread problem due to the fact that the most real world datasets are imbalanced. In a classification task, one of the challenges is to learn the feature-space of classif...
Analysing Input Effort during Online Conference in a Client Server Application
Searching the recorded chat, newsgroup, mailing list etc is easy, which are the text archive generated by the persistent conversation, but it is not very expressive or accurate for the social patterns to tell the user ab...