Accounting Objects within the Framework of Customer Loyalty Programs
Journal Title: Бізнес Інформ - Year 2015, Vol 11, Issue 0
Abstract
Over the last decades customer loyalty programs have experienced rapid growth. The availability of applicable techniques backed up by effectiveness of modern IT, provides trade organizations with an extensive selection of customer loyalty-oriented activities to adopt. Not surprisingly, the extent of such programs has been increasing steadily with some researches evaluating the volume of such transactions in tens of billions of US dollars. Though, the regulations and guidance regarding the accounting for such marketing campaigns have been developing somewhat lagging, especially in post-Soviet countries. Different approaches to recognition and measurement of various components of customer loyalty programs have been adopted by accountants all over the world. Some of these approaches, as described in the present paper, could lead to material misstatements of accounting data and biases in the reporting, especially regarding the recognition of separate accounting objects and their measurement. The purpose of the paper is to promote understanding of such transactions nature, which is crucial to proper accounting and reporting for customer loyalty programs.
Authors and Affiliations
Nataly Amalyan, Arutiun Amalian
Keywords
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