Active and Nomadic Subjective: Connotation of John Fiske’s “the Popular”

Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2016, Vol 4, Issue 3

Abstract

As a representative figure of the late period of Birmingham School’s Cultural Studies, John Fiske has opened up a new perspective of cultural studies in the context of the America’s consumer culture as well as he continues the custom of Birmingham school’s cultural politics. He advocates regarding culture as a vital field of power and fight, in which the popular is not an atomized and stupid individual fooled by the institution but an active consumer who combats the cultural industry with energy and creativity. He considers the popular as an active and nomadic “lower race”. Therefore, understanding the connotation of the mass is the key to understand the popular culture. Keywords: The popular; John Fiske; Active and Nomadic Subjective; Cultural Studies; Cultural Politics.

Authors and Affiliations

Yonggang Zhao, Xiaoqiong Zhou

Keywords

Related Articles

Prevalence of Drug Abuse and Strategies for Combating It in Secondary Schools in Hwange District

This study investigated the prevalence of drug abuse in secondary schools in Hwange District in order to come up with practical suggestions to combat the practice. The population comprised of all the 30 secondary school...

Factors Contributing to Low Performance of Boys in English Language at Ordinary Level: A Focus on Six Secondary Schools in Chegutu District, Zimbabwe

Issues of learner performance have remained central to many academics and scholars. Apart from the purpose it serves as an indicator of quality, learner performance justifies the extent to which resources are expended, a...

Modern Value of Taoist Female Ethics

Abstract: The social status of women has always been a concern within society. Taoism has its own and different approach to women and their role, from the traditional Confucian patriarchal side. The concept, "Yin and Yan...

Gandhi's Concept on Individual and Society

The aim of this work is to assess and discuss the concept on individual and society in Gandhi’s philosophy – the father of nation and one of the very rare personalities of modern times. The concept on individual and soci...

Effectiveness of Role Played by the Teacher Counselor in Promoting Hearing Impaired Pupils’ Development in Selected Counties Kenya

This study investigated the effectiveness of the role played by the teacher counselor in promoting the hearing-impaired pupils’ development in the counties of Nakuru, Nairobi, Kiambu and Machakos. These counties have a t...

Download PDF file
  • EP ID EP378665
  • DOI -
  • Views 109
  • Downloads 0

How To Cite

Yonggang Zhao, Xiaoqiong Zhou (2016). Active and Nomadic Subjective: Connotation of John Fiske’s “the Popular”. Scholars Journal of Arts, Humanities and Social Sciences, 4(3), 290-294. https://europub.co.uk/articles/-A-378665