Active and Nomadic Subjective: Connotation of John Fiske’s “the Popular”
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2016, Vol 4, Issue 3
Abstract
As a representative figure of the late period of Birmingham School’s Cultural Studies, John Fiske has opened up a new perspective of cultural studies in the context of the America’s consumer culture as well as he continues the custom of Birmingham school’s cultural politics. He advocates regarding culture as a vital field of power and fight, in which the popular is not an atomized and stupid individual fooled by the institution but an active consumer who combats the cultural industry with energy and creativity. He considers the popular as an active and nomadic “lower race”. Therefore, understanding the connotation of the mass is the key to understand the popular culture. Keywords: The popular; John Fiske; Active and Nomadic Subjective; Cultural Studies; Cultural Politics.
Authors and Affiliations
Yonggang Zhao, Xiaoqiong Zhou
Keywords
Related Articles
- EP ID EP378665
- DOI -
- Views 109
- Downloads 0
Measuring the rate of socio-cultural adaptation if Iranian Immigrants (Case study: inhabitant Iranian Immigrants in Vienna city, Austria)
Abstract: The purpose of this study was measuring the rate of socio-cultural adaptation in Iranian Immigrants (Case study: inhabitant Iranian Immigrants in Vienna city, Austria). Research hypotheses contain duration of m...
Factors Affecting Pastors’ Leadership in the Mission of Nakuru Pastors’ Fellowship; a Case of Pentecostal and Evangelical Churches
The purpose of the study is to assess factors affecting pastors’ leadership in mission on the Nakuru Pastor’s Fellowship. The study is of great significance to church fellowships in resolving issues affecting leadership...
Social Media, Civil Society and Naga Reconciliation Process
Not very long ago in Nagaland, when there was limited or censored media, and when there was no such thing as “social media”, the function of the civil society organizations was greatly limited. Social media and other mea...
The Use of Social Media as Knowledge Sharing Tools in Academic Libraries: A Case of University of Nairobi in Kenya
Knowledge sharing is a new way of knowledge creation although people sometimes hesitate to transfer their knowledge, especially when there is potential risk that other people would take advantage of it. Statistics have s...
An Inquest into Common Humanity through Myths and Mythologies: Joseph Campbell’s Paradigm
Abstract: The disintegration of the social order which has resulted in shredding humanity into ethnic grouping, racial categories, religious schisms, class stratifications etc, also introduced competitions into the socio...